Our Philosophy and Approach
A deep understanding of international business cultures is almost a minimal requirement to successfully lead and grow any business in the 21st century. With the arrival of developing countries and emerging markets as economic powerhouses, globalization has taken on a new emphasis for international business. In addition, entrepreneurship in emerging markets is an area that is developing and becoming increasingly important for the identification and development of global business opportunities. Keston & Associates was created in response to the need that many corporations have to better assess their global business understanding, create a viable international business strategy, successfully execute their strategy in emerging markets and become globally efficient and competitive. The seasoned international entrepreneurs at Keston & Associates can help facilitate international transactions and projects.
Global Business Profile - The philosophy at Keston & Associates is to enable companies to compete in the 21st Century by assisting them in creating a global business profile. That global business profile embraces two vital concepts:
- Conceptual awareness, understanding and acceptance of diverse business cultures.
- Construction of international bridges to diverse business cultures composed of executives trained in the necessary elements to achieve success internationally.
The approach at Keston & Associates involves the development of your international business strategy and plan, and an "on the ground" execution of that plan with the expertise and experience of seasoned international business professionals, and the coordination of in-country experts and tasks to be accomplished in the execution of that plan. Our team has the knowledge and insight to integrate your global operations and corporate structure, which is vital in achieving true globalization. We have experience in international corporate and business development and integration, as well as cross-border transactions involving trade. We provide these services to both US companies seeking to expand internationally and to foreign companies seeking to enter the US market.
Keston & Associates assists its clients in gaining an understanding of the business environment in the markets where they do business. This is a comprehensive analysis of all aspects of the business culture that impact operations in a particular country. Our goal is to lead our clients to become competitive in the 21st century international business environment by developing a global business profile and the communication skills essential for global success.
Executing Your International Business Plan
Build an International Bridge - The consultants at Keston & Associates can build your international bridge with the wisdom, insight and expertise needed to achieve your international goals and objectives in the global business environment of the 21st Century.
The business model for creating a successful international business includes the vital roles played by the Corporate Development Executive and the International Executive. These two executives are essential in building the international bridge between your company and the countries where you will do business, especially when addressing developing countries and emerging markets. They work closely with the teams located in each country.
The Corporate Development Executive will help you develop your international strategy, international corporate structure, international team and strategic alliances, and coordinate all international elements. He or she must be able to recognize the issues involved and be able to address them or involve the necessary professionals to assist.
The International Executive will help coordinate and integrate your international business operations with your corporate structure and governance, as well as your corporate culture and the foreign business culture. He or she will work with the foreign divisions or offices to meet company goals and objectives.
The team at Keston & Associates can function as the Corporate Development Executive and International Executive for our US clients seeking to work internationally and for our foreign clients seeking to enter the US and other markets. Alternatively, we can provide coaching services to our clients' staff serving as Corporate Development Executives and International Executives.
Our international business strategy, plans and execution engagements typically involve one or more of the following focus areas, with deliverables being specific to industry needs:
- International Business Facilitation
- Business Plan Development
- Sales & Marketing
- Operations
- Mergers & Acquisitions / Strategic Alliances
- Due Diligence / Compliance
- Government Relations
- Global Integration